'I laughed a lot and now understand blokes a lot more than I ever wanted to' - Katherine Ryan

'Geoff is one of the funniest intelligent thinkers in comedy and this book reflects that perfectly' - Romesh Ranganathan

'Funny and insightful, it makes serious points without committing the cardinal sin of taking itself too seriously. ' - Adrian Chiles

'Highly informative. Geoff will make a proper bloke out of me yet.' - Hugo Rifkind

'A brilliant and hilarious book which defends blokes without denigrating women' - Konstantin Kisin

If you see a man drinking a pint in an airport pub alone, that's a bloke.
If you see a man driving to the tip on a Saturday morning with a smile on his face, that's a bloke.
And if you see a man heading back from the tip and on the way to the pub, that's a very happy bloke.

The British Bloke appears simple and straightforward. He loves football, cricket, beer and sheds. But beneath that simple exterior lies a mysterious and complex being...

In The British Bloke Decoded, writer, comedian and regular bloke, Geoff Norcott, peels back the layers of blokedom, revealing the truth behind the behaviour of Britain's husbands, dads, brothers and friends. He dives into the value of banter, the roots of mansplaining, the near impossibility of getting blokes to send birthday cards, and whether there could be a medal system for vacuuming.

Based on 46 years of intensive field research and semi-scientific insights, this book is a celebration of. the simple British bloke in all his splendour.